Every so often, a moment in culture arrives, a Sydney Sweeney ad, or Project Hail Mary.
Every time, we hear that the Woke fever has finally broken. Hollywood cares about the people again. Right?
The same reason Kamala Harris is likely to be the nominee in 2028, the same reason the Democrats are still selling the lie that any kind of attempt by Republicans to even out the redistricting is “Jim Crow 2.0,” is proof enough that on the Left, Woke is not going anywhere. It is who they are now. Not all of them, but the most powerful among them.
Early on, when Mark Halperin and others were insisting Gavin Newsom would be the nominee in 2028, I said there was no way the Democrats would get behind a white guy, no matter how passionately he genuflects to the Woke (“Anti-woke is anti-black!”). I know the Democrats. I was one. I helped build the modern-day party of the Great Feminization and the Great Awokening. I know what fires them up every day, and it isn’t just taking back power; it’s foisting their religion upon the rest of us.
They think it’s the opposite, that it’s the Right that is foisting their “Christian Nationalism” upon them. While it’s true that a faction of the Right has unmasked to become the very thing Rob Reiner warned about in his movie, God and Country, they aren’t the majority. Perhaps that’s true on the Left. But look around. Their religion is the dominant culture in America.
When news got out that Christopher Nolan had cast Lupita Nyong’o as Helen of Troy, the “most beautiful woman in the world,” whose face launched a thousand ships, it ignited yet another culture war. How you reacted was like whether or not you wore a mask outside in 2020. It was a test. You’re on one side, or you’re on the other. Notice it, comment on it, object to it, criticize it, and you’re one of the bad people to be purged.
And if that weren’t enough, Nolan brought back Ellen Page from Inception, now recast as Elliot Page, the male, as an act of affirmation and yet another test. These are Orwellian 2+2=5 and force people to choose between ignoring it and going to see a big-effects movie in IMAX, or not buying a ticket and boycotting the film.
Elon Musk took the bait, becoming the villain Hollywood needs, to turn seeing The Odyssey into a righteous and political act. You can see them now: the bearded male feminists buying tickets ten times in a row. “Take that, Elon Musk!” The ladies of Blue Sky will go in groups, then fawn over how beautiful Lupita Nyong’o is and overuse the male pronoun for Ellen/Elliot Page. “Wasn’t he great?”
The game is becoming exhausting by now, as Hollywood demands the hard-working American public be impressed by them, lectured by them, and corrected by them. All audiences really want is the one thing Hollywood seems unable to accomplish: entertain them.
It isn’t that Nyong’o isn’t pretty. She is. It’s that Helen of Troy was white, famously so, even if Greek. Nyong’o is a unique beauty, not a universal one, a reality the Left wants to force, because Hollywood doesn’t care about its audience. They want to look good.
Probably the worst thing about the game Hollywood plays with the movie fans they helped raise is that Lupita Nyong’o is held out as a sacrificial lamb. She isn’t pushing any ideology, unlike Ellen/Elliot Page. They are putting her out there and expecting her to absorb criticism about herself, including whether she is pretty enough.
I met her once, back in 2013 in Telluride, before her career took off. She was too young to know how to act like a celebrity. She was so nice, I was won over. She would win an Oscar that year and become a big star in Hollywood. Is it fair to put her in this position just so they can feel good about themselves? No. Does it change anything? No. There is still such a thing as truth and reality, even if that is the thing that is unfair.
The Woke Code and the Hays Code
The Hays Code (1930-1968) represented an era wherein decency and morality were mandated in all Hollywood films.
The Christian conservatism/morality mandated by the Hays Code reflected less a separation between art and governance and more a united effort toward a utopian society of goodness, especially as we moved through the last Fourth Turning, the Great Depression, and World War II, a time where the world saw true evil in Hitler and Stalin, not to mention the nuclear bomb.
That isn’t all that different from what the Woke Code is now. It’s roughly the same kind of thing: rigid rules to depict an ideal society. The difference is that Christian advocates have been replaced by progressive activists, and the villain is the white male patriarchy.
What is different now, amid our current Fourth Turning, is that the Woke Code includes only half of America. To the Left, they would rewrite this narrative to say that Hollywood depicted mostly White America, and that is what has changed. But really, if you respond to the box office, as Hollywood doesn’t anymore, you will always default to the majority. It isn’t rocket science — beautiful, sexy women and masculine men and a great story.
The end of the Hays Code was entirely due to economics. Television became so popular in the 1950s that there wasn’t much of a need to go to the movies if all you saw was the same kind of buttoned-up themes you could see on TV. That’s true now, too. Movies, then, had to break out of the Hays Code and become much more subversive, leading into the 1970s, which saw some of the best films ever made.
While it’s true that The Odyssey will be eligible to win Oscars under the new rules, it’s also true that the criteria could have been met in a way that didn’t make audiences play this same exhausting game that has alienated them from everything Hollywood puts out. The casting of Nyong’o and Page is less about Oscars and more about status.
Perhaps Nolan was under pressure to cast a non-white woman as Helen, or maybe he wants to be seen as a good person using his wealth and fame to make change, as the most famous white male directors reach for things money can’t buy, like Martin Scorsese making Killers of the Flower Moon, Steven Spielberg making West Side Story with a real Latina, and Paul Thomas Anderson’s Peak Woke Best Picture winner, One Battle After Another.
No film has better exemplified Hollywood in the Trump era than this one. It says it all. ICE as the Gestapo, check. America is run by a cabal of wealthy white Nazis, check. A woman of color must save herself, check.
All of it is held together by a hapless white man, Leonardo DiCaprio, who represents the film’s beating heart. He’s the only good white guy, which is how those in Hollywood who make these kinds of choices would like to be seen. One Battle is actually a movie about them.
Had Nolan cast a blue-eyed blonde woman as Helen of Troy, all hell would have broken loose. When you go against the rules of the Woketopia, you aren’t just getting hit on X with lots of angry tweets by loyal fans who continually feel betrayed; they bring out the big guns - agonizing op-eds in the New Yorker, for instance. If you obey the rules, then you are praised. The problem is that it all feels so artificial, so pre-planned, so inorganic.
I used to write the Oscars report for Jane Fonda’s Women’s Media Center (who fired me after they found out I voted for Trump), counting the number of female nominees and winners. The statistics were always grim.
Every year, it was bad news. As things began to change for women after the Academy announced its DEI mandate in 2020, that change was forced. If before merit had made too many white men winners, now we were seeing something a little closer to gender parity. So then the line moved back, then it became not just about women but women of color and trans women.
Now, it’s all about Marxism disguised as art. If life isn’t fair, movies will make it fair. It isn’t just because the Oscars have it written into their new rules, and it isn’t just because activist groups like GLAAD breathe down the neck of every Hollywood studio, counting heads and making reports. It’s that this is a deeply felt belief system that isn’t going anywhere anytime soon.
I have no doubt The Odyssey will make money. It’s a Christopher Nolan film, after all. Who doesn’t want to go see a giant visual effects epic filmed entirely on IMAX? If you can ignore the elephant in the room, the performative casting, you might have a great time. But if you were hoping that Woke is over, well, I think that was its own Hollywood fairy tale.
It’s why Kamala Harris was the nominee in 2024 and why she will once again be the nominee in 2028. This is how the ruling class in America wants to be represented. They want to force change, and they do that by elevating minority groups to high-status positions as symbols for the mostly white people who run things.
Culture, like the Democratic Party, will have to be built anew. That, more than anything, explains why AI is about to completely consume the business, becoming the counterculture revolution Hollywood never saw coming. They can do it all and more without the millions of dollars necessary to mount a production.
AI artists don’t have to be held to the same rigid standards. They can be purely about bringing in eyeballs by showing what people most want to see, rather than what Hollywood wants them to want to see. In other words, they can make the women as beautiful as they want, and no one can cancel them for it.
I spent my life in movie theaters gazing up at the big screen and watching some of the best films ever made. The only way that makes sense is if you are escaping real life and finding your way into a fantasy world, and maybe for the Woke, seeing Lupita Nyong’o cast as the most beautiful woman in the world is its own kind of fantasy fulfillment.
After the movie comes out, we’ll have to see whether it works or not. At the moment, it feels like just another test to decide who gets to stay and who has to go.
